Investigating Barriers to Marketing of Sports Clubs during the Corona (Case Study of Mashhad)

The purpose of this study is to investigate the barriers to the marketing of bodybuilding clubs in Mashhad. The population of this study was the owners of sports clubs in Mashhad. Research data were evaluated using content analysis. The results of the challenges were classified into two areas: structural and marketing. Research participants also provided solutions tailored to these challenges. Also, strategies for economic recovery in the post-corona period were identified, including political, structural and economic strategies. Finally, the sports authorities of Mashhad city are suggested to plan for the owners of fitness clubs as soon as possible, taking into account the identified challenges, in order to prevent the closure and bankruptcy of most of the clubs, and also with the support of The government should allow bodybuilding clubs to guide new investors, increase the price of sports services, and amend privatization laws in the current special circumstances.

Keywords:

Corona , Sports Marketing , Emergency Planning , Fitness Clubs , Theme Analysis