Competitive intelligence and its impact on innovations in hotel industry
Publish Year: 1401
نوع سند: مقاله کنفرانسی
زبان: English
View: 149
This Paper With 7 Page And PDF and WORD Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
ICMT04_019
تاریخ نمایه سازی: 19 خرداد 1401
Abstract:
The present study aimed to identify the impact of implementing competitive intelligence on various innovations in the hotel industry. Therefore, studies conducted in the field of competitive intelligence process and types of innovation were reviewed. A questionnaire was designed based on literature review. ۱۲۰ questionnaires were distributed among ۱۲۰ top hotels in Iran. Then, these data were analyzed based on structural equation model in order to investigate the impact of hotel industry. Findings and results showed that the implementation of competitive intelligence process in hotels leads to increased marketing innovation and has no effect on technological innovation.
Keywords:
Authors
Tayebeh Nikraftar
Associate Professor, Entrepreneurship Faculty, University of Tehran