Payam Pirayesh Shirazi - PhD Student, Department of Accounting, Zahedan Branch, Islamic Azad University, Zahedan, Iran
Reza Sotudeh - Assistant Professor, Department of Accounting, Zahedan Branch, Islamic Azad University, Zahedan, Iran.
Mahdi Faghani - Assistant Professor, Department of Accounting, Faculty of Management and Accounting, Sistan and Baluchestan University (Nikbakht), Zahedan, Iran

In this research, we present a new model of a balanced evaluation system in listed firms on the Tehran Stock Exchange. The study's statistical analyses were carried out based on the extracted data from ۱۶۶ questionnaires of listed firms on the Tehran Stock Exchange during ۲۰۲۰. In this paper, Cochran Formula is used for sampling and since all CEOs and financial managers of listed firms on the Stock Exchange were ۶۸۸ people, the sample volume is ۱۶۶ people. A questionnaire is used to collect the required information and evaluate the opinions of the statistical sample. The findings at a ۹۵% of confidence level show that based on the Kolmogorov-Smirnov test, the significance level of all variables of balanced evaluation (customer, internal processes, growth, learning, and finance) was more than ۰.۰۵, and the result was normal. The structural equations indicate that it is possible to position the perspective (customer, internal processes, growth, learning, and finance) for designing and implementing the revised model of the balanced evaluation system in listed firms on the Tehran Stock Exchange. According to the study results, we recommend that organisation managers pay more attention to productivity, training programs, and education level enhancement of the employees and try to improve the productivity.

customer, organizational conscience, Performance Evaluation, value creation