Application of the Theory of Planned Behavior to Predict FactorsAffecting Cosmetic Surgeries among Patients Referred to the Hospitals Affiliated to Shahid Beheshti University of Medical Sciences, Iran: ۲۰۱۹Running Title: Theory of Planned Behavior and Cosmetic Surgeries

Publish Year: 1400
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:

IHSC14_252

تاریخ نمایه سازی: 19 شهریور 1401

Abstract:

Aim: In the past few years, cosmetic surgeries (CSs) as aesthetic procedures have been highly welcomed in Iran. Therefore, identifying factors affecting people’s tendency towards undergoing such surgeries can give rise to the effectiveness of educational interventions to boost health-promoting behaviors. The present study aimed to reflect on the factors influencing CSs with reference to the theory of planned behavior (TPB) in candidates and non-candidates referred to the hospitals affiliated to Shahid Beheshti University of Medical Sciences (SBUMS), Tehran, Iran.Methods: This descriptive-analytical cross-sectional study was conducted on a total number of ۴۰۰ patients (including ۲۰۰ candidates and ۲۰۰ non-candidates for CSs), in ۲۰۱۹. The data collection tool was a researcher-made questionnaire developed based on the TPB, comprised of ۴۷ items about demographic variables and the TPB constructs. The data analysis was further performed using the SPSS Statistics software (ver. ۲۳) including descriptive tests and multiple logistic regression analysis (MLRA).Findings:The study results also revealed that a one-unit increase in behavioral beliefs, normative beliefs, and perceived capability could augment the chances of undergoing CSs by ۱۱%, ۳%, and ۲%, respectively. Moreover, among the model constructs, attitudes were highly correlated with the likelihood of performing CSs, so that a one-unit growth in attitudes would add to the chances ofConclusion: It was concluded that people’s attitudes were the most relevant variable affecting the practices of CSs in girls and women. Therefore, much more attention needs to be paid to attitudes in designing interventions targeting health-promoting behaviors.

Keywords:

Theory of Planned Behavior , Cosmetic Surgery , Women , Attitudes

Authors

Hossein Mohsenipouya

PhD Assistant Professor, Faculty of Nursing, Mazandaran University of Medical Sciences, Sari, Iran

Ali Ramezankhani

PhD Professor, School of Public Health, Shahid Beheshti University of Medical Sciences, Tehran, Iran

Parisa Akhbari

Phd candidate of health education and promotion, Faculty of Health, Shahid Beheshti University of Medical Sciences, Tehran, Iran

Soheyla Khodakarim

PhD Assistant Professor, Department of Epidemiology, School of Public Health, Shahid Beheshti University of Medical Sciences, Tehran, Iran