Sports Business Resilience in the COVID-۱۹ Crisis: The Delphi Qualitative Approach
Publish place: Iranian Journal of Management Studies، Vol: 15، Issue: 1
Publish Year: 1401
نوع سند: مقاله ژورنالی
زبان: English
View: 144
This Paper With 16 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
JR_JIJMS-15-1_005
تاریخ نمایه سازی: 23 شهریور 1401
Abstract:
The present study attempts to evaluate the challenges of sports businesses in the COVID-۱۹ pandemic crisis and introduce their resilience solutions. This research was qualitative, with the Delphi method used to conduct it. In the first phase, ۹ challenges and ۸۸ business resilience strategies were extracted in the form of a questionnaire. In the second phase, these challenges and strategies were provided to the Delphi panel consisting of ۱۸ professors of sports management and sports business managers, who were selected in a purposeful manner through snowball sampling method. Finally, ۱۱ challenges in the two categories of supply side challenges and demand side challenges were identified. In addition, ۹۴ sports business resilience strategies for COVID and post-COVID eras were identified in four categories, namely marketing mix management, process management, organizational resource management, and strategic action management. These operational strategies can save sports businesses from the risk of bankruptcy and exclusion from the sports ecosystem and strengthen these firms for future crises by increasing their resilience.
Keywords:
Authors
زهرا صادقی آرانی
Assistant Professor, Department of Management and Entrepreneurship, University of Kashan, Kashan, Iran
ابراهیم علی دوست قهفرخی
Associate Professor, Sport Management Department, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran
مراجع و منابع این Paper:
لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :