شاهزاده سایما سلیم - COMSATS Institute of Information Technology, Lahore, Pakistan
کامران موسی - PIQC Institute of Quality, Lahore, Pakistan
عبیر امام - Department of Management Sciences, COMSATS Institute of Information Technology, Lahore, Pakistan
راشد احمد خان - COMSATS Institute of Information Technology, Lahore, Pakistan

Service quality is imperative for higher education institutes in order to remain competitive and growing. There is a need to ensure students’ satisfaction with university. This study will help improve service quality of the institutes. Information and data are collected using a survey questionnaire from the higher education institutes of Pakistan using convenience sampling technique. Findings revealed that with the moderating effect of university culture, university reputation and price, higher education institutes can more significantly achieve the student satisfaction. University culture positively strengthens service quality to achieve and sustain student satisfaction, while price and university reputation strengthen the relationship in a negative direction. These moderators are the significant contributing factors.

Service quality, Student satisfaction, university reputation, Price, university culture