Kolosok - Oleg Balatskyi Department of Management, Sumy State University, Sumy, Ukraine.
Lyeonov - Economic Cybernetics Department, Sumy State University, Sumy, Ukraine.
Voronenko - Department of Information Systems and Technologies, National University Of Life And Environmental Sciences Of Ukraine, Kyiv, Ukraine.
Goncharenko - Department of Financial Management and Stock Market, Odessa National Economic University, Odessa, Ukraine.
Maksymova - Department of Economics and Entrepreneurship, Odessa I.I.Mechnikov National University, Odessa, Ukraine.
Chumak - Department of Economics and Business Technology, National Aviation University, Kyiv, Ukraine.

This paper aimed to explore IT innovations used in sustainable business models in the European single energy market. For this purpose, the academic literature and content analyses of organized marketplaces were performed. The results showed that end users are not always interested in changing the service and try to choose services/resources well known to them. At the same time, market operators see the need for radical change by introducing strategic innovations and digitizing energy markets. Sustainable e-government management models are typically sustained by IoT, blockchain, and smart grid management technologies.

Energy Markets, IT Innovation, Sustainable Business Model, REMIT