Sayed Ahmed - Lecturer, Department of Architecture, Bangladesh University, Dhaka, Bangladesh

In Bangladesh, where pre-industrial traditions are still active ‘folk arts or crafts’, but artisansbelong to socially and economically marginalized households, as in the lower caste system.Traditionally, they contribute their knowledge of local materials. Their visual and tactileconnections to cultural identities and integrity among communities had been profound. Jamdanihave been successful in acquiring a Geographical Indicator (GI) Certification but facing threat fromthe spurious garments production of nearby Narayanganj, the backbone of the country’s economy;RMG. Though, there is a large demand of Jamdani clothes and fabrics for their distinct style onlyin the fashion houses and boutique shops, they are falling behind for their low rate of production,low wedge earning and lack of skilled workers.Method: The methodology of study will follow an extensive sociological field survey and byexplaining proper number of cases, their need and opportunities found in reality and compare itwith the facts inscribed in literature review of previous scholars.Possible findings: This study will focus and derive some propositions for community developmentand suggest some solutions: introduce automatic or semi-automatic loom, provide training to theweavers and ease the institutional marketing policy. Therefore, an incorporated Jamdani handloomdevelopment to implement handloom marketing-documentation is needed to engage with localcommunities for developing creative solutions and sustainability in local economies. Tangible andintangible resources must be addressed holistically, treated with due respect and carefully unveiledas cultural assets to prevent its extinction.

Jamdani; Geographical Indicator Product; Cultural Heritage; Dhaka Region; Community Development