Typographic Expressions in Graphic Design Education

In this manuscript, the reflection of typographic expression training methods such as integration,resolution, transposition, disintegration, and lettering on students’ design and learning processeswas strived to be analyzed. Qualitative and quantitative research methods were used altogether.The study group comprised of senior year Azad University Graphic and Architecture FacultyVisual Communication and Art students (۱۰) who took the “Project Appliance” course. The groupconsists of volunteering students with elementary typography knowledge and typography skillswho have not previously brought out creative, original, and new typography works. Students havedesigned posters as products before and after the training of typographic expression ways,respectively. Three experts graded the posters using a scoring rubric and answer key prepared byanalysts. Evaluation results were analyzed with Wilcoxon Signed-Rank Test. A semi-structuredinterview was conducted after the training, and the data obtained were resolved by content analysis.By the research results, the products of students who have participated in the education ofexpression methods in typography were successful. Students have expressed to have progressedboth professionally and personally. Themes such as creativity, feeling well, self-confidence, andsatisfaction appeared in content analysis consisting of interview notes.

Keywords:

Graphic Design Education , Graphic Design , Typographic Expressions , Typographic Training