Knowledge has long been in the field of human knowledge. In the evolutionary history of science,many theories and hypotheses have been proposed and proven. This category reflects thefundamental changes in the way of thinking in human knowledge. In the contemporary era,knowledge faces more complex issues. Therefore, achieving growth and production in any fieldusing new methods based on future vision is one of the pillars of human knowledge. In the field ofstudies, the process of architectural design, the growth and development of creativity, that is, howthe idea arises and develops in the mind. Creative results in the field of architecture can be theresult of changing components of the problem according to recognizing the existing contradictionsin the field of architectural design process. Since design process involves the emergence, evolution,metamorphosis of ideas, and formation of concepts, one of the topics in the design process isconceptual tradition. Conceptual tradition by changing the way of thinking, offers creativesolutions to enhance the way of knowing and solving the optimal problem. The role of conceptualtradition in the development of the architectural design process is by changing the components ofthe design problem. On the other hand, competitiveness is the basis for the growth andenhancement of architectural design field. Therefore, achieving meaningful relationship betweenchanging the components of the problem and competitiveness in architectural design, to increase creativity in the field of architectural design is a necessity of research. The research method hasbeen “deductive reasoning” and using “analytic-descriptive” measures, with quantitative andqualitative approach. Questionnaire is used for field survey. To validate the data, standardevaluation tools and theories of Delphi expert community have been cited. Preliminary dataextracted from the first stage in eight architectural projects eligible for research were evaluatedthrough Delphi and related factors were extracted. Finally, using pls software and regression testbased on the extracted data, the research hypotheses were proved.