Provide a model for an e-commerce system with the impact of artificial intelligence
Publish place: International Journal of Innovation in Management, Economics and Social Sciences، Vol: 1، Issue: 3
Publish Year: 1400
نوع سند: مقاله ژورنالی
زبان: English
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JR_IJIMES-1-3_007
تاریخ نمایه سازی: 9 آبان 1401
Abstract:
Purpose: In less industrialized today, competition is as fierce as in e-commerce.Not just online and physical stores, but the entire Internet space is competingwith online retailers. Today, AI-based platforms are a vital element for ecommercesuccess. Artificial intelligence in digital marketing plays a constructiverole in data-based decisions, because through deep learning (Deep learning) canpredict user behavior from beginning to end of the purchase path. In today'sworld, customer behavior has changed.Methodology: When a customer feels a need, they first search for it on theInternet. Accordingly, many e-commerce retailers, with artificial intelligencecapabilities, try to integrate textual, visual, and audio capabilities; Especiallythrough "conversation business" to attract more customer attention. Retailersbecause customer needs are growing rapidly; They are always trying to have thebest sales. Accordingly, if brands want to be more durable, the principle is toconsider the needs of customers who are growing rapidly; One of the importantpriorities is business strategies.Findings: Therefore, the role of chat bots, which are actually computerprograms designed to simulate conversations with human users on the Internet,is very important in "conversation business”.Originality/Value: In this study, the effect of artificial intelligence on ecommerceis investigated and the most important functions of this tool areanalyzed.
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Authors
Ramez Kian
Nottingham Business School, Nottingham Trent University, Nottingham NG۱ ۴FQ, UK