Mohammad Esmaeil Kazemi - Master student, Department of Information Technology, Shiraz Branch, Islamic Azad University, Shiraz, Iran
Amir Reza Estakhrian Haghighi - Assistant Professor, Department of Information Technology, Shiraz Branch, Islamic Azad University, Shiraz, Iran

Todays, The digital age has begun to promote the global world to move in a new direction of technology. Organizations are shifting assets and re-evaluating their routine communication practices. This opportunity has already come and gone, which every business welcomes and considers important marketing methods. The Aims of this study is to identify the marketing methods of accounting and store applications. The method of this research is descriptive-analytical. To collect data, we first reviewed research articles and literature and then interviewed several experts on marketing methods of accounting and store applications. The results showed that there are two types of marketing methods for marketing these applications: traditional marketing and digital marketing, which themselves included other methods. Therefore, it is suggested that these software companies use these two methods in marketing their software

marketing methods, application, accounting, store