Acceptability and Efficacy of the SMARxT Media Literacy Education Program to Counter Pharmaceutical Marketing Influences among Medical Trainees

Publish Year: 1401
نوع سند: مقاله ژورنالی
زبان: English
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تاریخ نمایه سازی: 6 آذر 1401


Background: Evidence-based prescribing (EBP) results in decreased morbidity and reduces medical costs. However, pharmaceutical marketing influences medication requests and prescribing habits, which can detract from EBP. Media literacy, which teaches critical thinking, is a promising approach for buffering marketing influences and encouraging EBP. The authors developed the “SMARxT” media literacy education program around marketing influences on EBP decision-making. The program consisted of six videos and knowledge assessments that were delivered as an online educational intervention through the Qualtrics platform.Methods: In ۲۰۱۷, we assessed program feasibility, acceptability, and efficacy of enhancing knowledge among resident physicians at the University of Pittsburgh. Resident physicians (n=۷۳) responded to pretest items assessing prior knowledge, viewed six SMARxT videos, and responded to post-test items. A ۶-month follow-up test was completed to quantitatively assess sustained changes in knowledge and to qualitatively assess summative feedback about the program (n=۵۴). Test scores were assessed from pre- to post-test and from pretest to follow-up using paired-sample t-tests. Qualitative results were synthesized through content analysis.Results: Proportion of correct knowledge responses increased from pre-test to immediate post-test (۳۱% to ۶۴%, P<۰.۰۰۱) at baseline. Correct responses also increased from pre-test to ۶-month followup (۳۱% to ۴۳%, P<۰.۰۰۱). Feasibility was demonstrated by ۹۵% of enrolled participants completing all baseline procedures and ۷۰% completing ۶-month follow-up. Quantitative measures of acceptability yielded positive scores and qualitative responses indicated participants’ increased confidence in understanding and countering marketing influences due to the intervention. However, participants stated they would prefer shorter videos, feedback about test scores, and additional resources to reinforce learning objectives.Conclusion: The SMARxT media literacy program was efficacious and acceptable to resident physicians. Participant suggestions could be incorporated into a subsequent version of SMARxT and inform similar clinical education programs. Future research should assess program impact on real-world prescribing practices


Jason Colditz

School of Medicine, University of Pittsburgh, Pittsburgh, PA, USA

Ariel Shensa

Rangos School of Health Sciences, Duquesne University, Pittsburgh, PA, USA

Amy Kennedy

VA Puget Sound Healthcare System, Seattle, WA, USA

Michelle Woods

School of Medicine, University of Pittsburgh, Pittsburgh, PA, USA

Jaime Sidani

School of Public Health, University of Pittsburgh, Pittsburgh, PA, USA

Brian Primack

College of Public Health and Human Sciences, Oregon State University, Corvallis, OR, USA

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