The Impact of Marketing Strategies on The Company's Reputation: The Mediating Effect of Market Orientation

The present research was conducted due to the importance of the company's reputation in purchasing from onlinestores and that companies should follow their marketing strategies well and regarding market orientation. Thepurpose of the research is to study the effect of marketing strategies on the company's reputation with the mediatingeffect of market orientation. The present research is a descriptive survey based on structural equation modeling interms of applied purpose and in terms of data collection method. The population of the present study wasrepresented by employees in Digistyle company. The researcher distributed questionnaires randomly on theemployees. The statistical sample was ۳۸۴ people. The data collection tool in this study was a questionnaire. In thisresearch multiple regression analysis is used to measure the effect of marketing strategies on a company’sreputation.

Keywords:

marketing strategies , company's reputation , market orientation