Busy Customer Portfolio Management (BCPM)
Publish place: 5th Symposium on Advances in Science and Technology
Publish Year: 1390
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
SASTECH05_145
تاریخ نمایه سازی: 22 مرداد 1391
Abstract:
Customer portfolio management (CPM) is a relatively new concept in marketing, which is gaining popularity in both academic research and industrial practices. CPM builds on the notion that there are different types of customer-firm relationships and each relationship contributes to a firm‟s profitability. This research tries to introduce a novel customer portfolio, which emphasizes on busy customers by increasing individual today‟s customer value to maximize the overall value of the busy customer portfolio. Busy customers, have some factors and behavioral properties, which should research. Therefore, due to their vital and valuable role in today markets, in this paper we suggest creating a distinguished customer portfolio, specifically for busy customers.
Authors
Sepideh Imam
Post graduate student, Faculty of Industrial Engineering, K.N. Toosi University of Technology, Tehran, Iran
Abdollah Aaghaie
Associate Professor, Faculty of Industrial Engineering, K. N. Toosi
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