Niloufar Hadianfar - PhD student in marketing management, Alzahra University of Tehran, Tehran, Iran
Aliyeh Maleki - M.A in Business Administration, Shahid Chamran University of Ahvaz, Ahvaz, Iran

Blockchain has gained increasing attention as a technology with a wide range of applications in various fields. Blockchain applications have attracted the interest of investors across a wide range of industries such as banking, marketing, insurance, communications, entertainment, transportation, healthcare, education, and public services. In marketing, it facilitates disintermediation, enhances trust and transparency, avoids ad fraud, and reduces overall marketing cost. It also supports building a strong connection with customers, regaining customer trust and loyalty, and designing more effective marketing strategies based on direct communication with consumers.

Blockchain, Marketing