Niloufar Hadianfar - Department of Management,Faculty of Social sciences & EconomicsAlzahra University, Tehran, Iran
Aliyeh Maleki - Department of Management,Faculty of Economics & Social sciences,.Shahid Chamran University, Ahvaz, Iran

The global business management became more challenging to the managers for resolving complex situations sprouting from the competition. System thinking has emerged as a tool to cope with the level of complexity in the markets by integrating the processes through logical frameworks. Marketing and management could be supported by system theories in every type of organization, in particular in firms that must manage complexity and sustainability with regard to the environment.

“Systems thinking”, “Management”, “Marketing”.