Mohammadali Tahanian - PhD Student, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
Mojtaba Ramezani - Assistant Professor, Department of Management, Bonab Branch, Islamic Azad University, Bonab, Iran
Ahmad Ghasemzade Khosroshahi - Assistant Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
Mousa Rezvani Chamanzamin - Assistant Professor, Department of Management, Astara Branch, Islamic Azad University, Astara, Iran
Sirus Fakhimiazar - Assistant Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran

In this study, which was synthetic and inductive-deductive in terms of data collection method, ۱۲ marketing management specialists at the university level participated as panel members in the quality department. In fact, in the qualitative part, which used meta-synthesis and Delphi analysis, the aim was to identify the contents of e-marketing statements in advancing the marketing goals of oil companies. In a small part with the participation of ۱۶ managers and deputies of Sepahan Isfahan Oil Company, the identified propositions in the form of a comprehensive structural interpretive analysis based on the priority of effectiveness. Therefore, relying on meta-analysis, first ۲۶ studies were reviewed as a basis for evaluation to determine the content of e-marketing propositions in advancing the marketing goals of oil companies in the form of critical evaluation. According to which, ۲۱ themes of selected propositions were entered into Delphi analysis in a checklist manner to determine the theoretical adequacy. At this stage, ۷ propositions were removed during the two stages of Delphi analysis and a total of ۱۶ propositions were included in the quantitative analysis section, ie comprehensive structural interpretive analysis. In this section, the results showed that the content of the propositions of creating an intelligent marketing system to recognize changes in the oil industry at the ninth level was determined as the most effective e-marketing factor in advancing the marketing goals of Sepahan Isfahan Oil Company.

Electronic marketing, Marketing goals, Sepahan Isfahan Oil Company