Elham Alibeik - ISLAMIC AZAD UNIVERSITY SCIENCE AND RESEARCHES BRANCH,TEHRAN, IRAN
Zahra Sadat Saeideh Zarabadi - ISLAMIC AZAD UNIVERSITY SCIENCE AND RESEARCHES BRANCH,TEHRAN, IRAN
Hamid Majedi - ISLAMIC AZAD UNIVERSITY SCIENCE AND RESEARCHES BRANCH,TEHRAN, IRAN

In recent times, due to the globalization of cities, they have confronted many issues, inclusive of these problems, the reduction of the quality values of the city in terms of cultural, aesthetics, sociological, and so forth, which has had irreparable results for the city dwellers over the years, is one of the most critical of these worries is the emergence of identity lessness in cities. the lack of urban identity creates the basis for no longer having a sense of belonging and dependence to the metropolis, inattention to city issues and problems, and cooperation and non-participation within the affairs of the city. one of the influential factors in urban identification is shade, which is referred to as an environmental stimulus, a tool to explicit human feelings and a mirrored image of the subculture of various international locations. therefore, in this text, with documentary studies and discipline proof, we are seeking out a practical option to clear up this problem through recognizing the traits and performance of coloration panorama planning and its impact at the experience of place in towns.

color, urban space, identity, urban identity