Developing an e-Retailing Model for eCRM System Performance Evaluation in Iran Based on Critical Success Factors (CSFs) - A Case Study of Kish Island
عنوان مقاله: Developing an e-Retailing Model for eCRM System Performance Evaluation in Iran Based on Critical Success Factors (CSFs) - A Case Study of Kish Island
شناسه ملی مقاله: CMMS01_088
منتشر شده در همایش علوم مدیریت نوین در سال 1391
شناسه ملی مقاله: CMMS01_088
منتشر شده در همایش علوم مدیریت نوین در سال 1391
مشخصات نویسندگان مقاله:
Alireza Abdolhosseini Khaligh - Marketing Lecturer and Project Manager (Faculty of Management, Economics and Accounting -Islamic Azad University of Tabriz (I.A.U.T)
Alireza Miremadi - Marketing Professor and MBA Director (MBA dept. Faculty of Management - Sharif University
خلاصه مقاله:
Alireza Abdolhosseini Khaligh - Marketing Lecturer and Project Manager (Faculty of Management, Economics and Accounting -Islamic Azad University of Tabriz (I.A.U.T)
Alireza Miremadi - Marketing Professor and MBA Director (MBA dept. Faculty of Management - Sharif University
Abstract. In today’s competitive world, IT has overshadowed business processes significantly. The Internet has increased the bargaining power of customers more than that of in the past. The purpose of this study is to find the relationship between effective factors of eCRM and satisfaction from customers’ point of view in order to conduct the Iranian retailers to get success in enhancing satisfaction of customers in this sector. With this Approach, the findings of this study reveal critical success factors and determinants of improvement in the retailing sector by employing of eCRM system
کلمات کلیدی: Internet; eCRM; Satisfaction; e-Retailing Model; CSF
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/167261/