Importance of Accounting Marketing in Post-Corona era
عنوان مقاله: Importance of Accounting Marketing in Post-Corona era
شناسه ملی مقاله: JR_IJIME-1-1_007
منتشر شده در در سال 1400
شناسه ملی مقاله: JR_IJIME-1-1_007
منتشر شده در در سال 1400
مشخصات نویسندگان مقاله:
Mahsa Abbas-Alizadeh - Master of Accounting
Sanaz Samadi - Master of Business Management, Financial Expert in Refah Chain Store, Tabriz, Iran
خلاصه مقاله:
Mahsa Abbas-Alizadeh - Master of Accounting
Sanaz Samadi - Master of Business Management, Financial Expert in Refah Chain Store, Tabriz, Iran
Accounting marketing is an interdisciplinary field that focuses on strategic marketing investments through accounting accuracy and efficiency. Accounting marketing actually means marketing in accounting, which means implementing the principles and rules of marketing to promote accounting and related services. In order to shorten the combination that is actually the keyword of this article, in this paper is used accounting marketing instead of marketing in accounting. Nevertheless, accounting marketing is still in its infancy. In this article, while examining the concepts of accounting marketing, its role in the period before and after Corona is discussed. Accounting marketing strategies are also reviewed and the key to organizations' success in using them is explained.
کلمات کلیدی: Accounting Marketing, Post-Corona, Strategy, Plan
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1678716/