Sedigheh Hemadi - Senior expert of Tehran University - Faculty of Entrepreneurship

Undoubtedly, the main essence of any organization is the managers of that organization, and their decision-making has a significant impact on the movement and progress of organizations and forms the main foundation of the organization. The decision-making style of managers in the insurance industry is not only part of the vital pulses of this industry and insurance companies, but with these decisions facing a new cycle of the economic situation and the growing attitude of digitalization and developments, the importance and attention to this the issue has been noticed before and the future of insurance companies is influenced by the decision-making process of managers and determines its growth or decline.Therefore, in this regard, our hypothesis originates from the fact that the effectiveness of these decisions is so effective that it determines the achievement or non-achievement of the organization's mission, and we believe that in this article while taking a general look at the views of elders and let's examine the decision-making styles of managers and the effectiveness of general decision-making styles in the country's insurance industry. For this purpose, a sample consisting of ۷۴ managers of the country's insurance industry was formed in ۲۰۲۲-۲۰۲۳ at different levels. And the sampling method is the general decision-making styles questionnaire of GDMS Scott and Bruce, ۱۹۹۵, according to the test reliability and validity of sample data and related analyzes based on the approach and effective performance of the decision-making style, which is considered a valid tool in this field. The results obtained in the insurance industry are the result of the insurance industry managers using Intuitive and rational decision-making styles are more confident in their decisions than dependence and avoidance styles, although with the rise of organizational levels, due to the type of facing the issues, these decisions become preferable with an immediate approach.

GDMS, decision-making styles, insurance managers, insurance industry