Seyed Hasan Soltani, - Associate professor, President,University of Art,
Arash Ahmadi Khalaji - M.A.,University of Art

Humans tell stories for different reasons, mostly as a probable reality. Since storytelling hasmany outcomes such as history, myth and plans for future, being believable for a storyteller has a crucialrole in persuasion of others. In a more expanded perspective, storytelling is major practice for accumulatingpast experiences in a chronological significance and accordingly predict future as a “natural”consequence of proclaimed past.Science has the ability of categorizing in common with language-based media. Moreover, mathematicalcategories based on characteristics of objects could anticipate their future better. All of thesemedia rather than being mathematical or linguistic are medium, which their role is filling the gaps inspace-time as a concept.Since action potentials in neurons and their transmission between neurons are all or none, similar tological true or false electric charges in CPU circuits. At last all the human activities, even creative sto -rytelling practice must transfer to these binary logic to be processable and transportable. Moreover,new discoveries such as synesthesia and ideasthesia reinforces these hypothesis which all media whichare capable for accumulating chronic events as a whole and anticipate the future all in all are capable tobe the subject of behavioral neuroscience.

Behavioral Neuroscience, levels of analysis, Verbal Storytelling, Visual Storytelling.