Hamid Naghdbishi - Design Department, Fine Arts, University of Tehran, Tehran
Zahra Saadat Ramz - Design Department, Islamic Arts University of Tabriz, Tabriz

The purpose of this article is to identify the body perceived by each person as the key areas forbody-oriented design. The cognitive approach in this study is to eliminate the visual sense of the audience. Inthis research, there is a freedom of action for the audience to discover the body of the performer. The audiencecreates a mental image by touching the body of the performer and repeated touches on the body of him/her.The audience's hands are pre-soaked with paint and they affect the performance of the hands during bodytouch. Using different audiences, their mental patterns are repeatedly displayed on the body. In fact, the handsand sense of touch of the audience in this performance replace the sense of sight. Using the pattern obtained,the areas with the most touch will be used for fashion design. The areas highlighted are the areas where theaudience tried to create the most focus and image for themselves. The role of sexual arousal and the discoveryof the body of a man and woman in a free hospitalization is very evident in this performance. These tips areused in fashion design and are presented by a fashion designer in a uniform based on design principles andsensory perceptions. This fantasy and imagination of the experience of touch further emphasizes theimportance of the perception of things and human desires. It therefore identifies the embodied design and playsa key role in enhancing user interaction.

Interactive Design, Embodiment, Fashion, Performance, Phenomenology