Restarting Medical Tourism in the COVID-۱۹ Pandemic: A Strategic-based Approach
عنوان مقاله: Restarting Medical Tourism in the COVID-۱۹ Pandemic: A Strategic-based Approach
شناسه ملی مقاله: JR_IJHLS-8-2_002
منتشر شده در در سال 1401
شناسه ملی مقاله: JR_IJHLS-8-2_002
منتشر شده در در سال 1401
مشخصات نویسندگان مقاله:
Hasan Mosazadeh - Department of Psychology, Kazimierz Wielki University, Bydgoszcz, Poland
Farshad Faezi Razi - Department of Industrial Management, Semnan Branch, Islamic Azad University, Semnan, Iran
Masoud Lajevardi - Department of Business Management, Semnan Branch, Islamic Azad University, Semnan, Iran-
Hosssein Mousazadeh - Department of Regional Science, Eötvös Lorand University, Budapest, Hungary
خلاصه مقاله:
Hasan Mosazadeh - Department of Psychology, Kazimierz Wielki University, Bydgoszcz, Poland
Farshad Faezi Razi - Department of Industrial Management, Semnan Branch, Islamic Azad University, Semnan, Iran
Masoud Lajevardi - Department of Business Management, Semnan Branch, Islamic Azad University, Semnan, Iran-
Hosssein Mousazadeh - Department of Regional Science, Eötvös Lorand University, Budapest, Hungary
The present study had a twofold objective, including the reconceptualization of medical tourists’ perceived risk in the COVID-۱۹
pandemic and developing strategies to reduce medical tourists’ perceived risk during the pandemic. These two steps were referred
to as a strategic-based approach. The first step defines medical tourists’ perceived risk as the subjective/cognitive (mind-driven)
expectations and objective/actual (real-image driven) evaluation of the negative consequences/losses before/after making travel
decisions to an unsafe COVID-۱۹ destination. Following that, the associated dimensions were identified, such as psychological, financial,
health, legal, performance, facility, and time risks. Finally, two main strategies (country-based and hospital-/clinic-based)
were developed to create a safe COVID-۱۹ destination. This study could make significant theoretical and practical contributions to
strategic medical tourism management.
کلمات کلیدی: Safe COVID-۱۹ Destination, Perceived Risk, Restarting Tourism, Hospital-/Clinic-based Strategy
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1700696/