Factors determining the implementation of the cultural policy of Iran Tobacco Company: A model with an environmental responsibility approach
عنوان مقاله: Factors determining the implementation of the cultural policy of Iran Tobacco Company: A model with an environmental
responsibility approach
شناسه ملی مقاله: JR_JSDI-8-1_024
منتشر شده در در سال 1401
شناسه ملی مقاله: JR_JSDI-8-1_024
منتشر شده در در سال 1401
مشخصات نویسندگان مقاله:
Hossein Kharabi - Department of Management, Kerman Branch, Islamic Azad University, Kerman, Iran
Hamdollah Manzari Tavakoli - Department of Management, Kerman Branch, Islamic Azad University, Kerman, Iran
Sanjar Salajegheh - Department of Management, Kerman Branch, Islamic Azad University, Kerman, Iran
Mohammad Jalal Kamali - Department of Management, Kerman Branch, Islamic Azad University, Kerman, Iran
خلاصه مقاله:
Hossein Kharabi - Department of Management, Kerman Branch, Islamic Azad University, Kerman, Iran
Hamdollah Manzari Tavakoli - Department of Management, Kerman Branch, Islamic Azad University, Kerman, Iran
Sanjar Salajegheh - Department of Management, Kerman Branch, Islamic Azad University, Kerman, Iran
Mohammad Jalal Kamali - Department of Management, Kerman Branch, Islamic Azad University, Kerman, Iran
Background: This study aims to investigate the cultural policies of the tobacco company in
the framework of social responsibility theory.
Method: This study was a cross-sectional study. The statistical population included the
managers of the tobacco company (۳۳۵ people). The research sample size was determined to
be ۲۷۵ people based on Cochran's formula and by using cluster sampling. Data were collected
through a researcher-made questionnaire consisting of ۳۲ questions. The content validity of the
questionnaire was confirmed by ۲۲ experts. The Cronbach's alpha coefficient of the variables
was obtained higher than ۰.۷. Data were analyzed by confirmatory factor analysis and path
analysis in AMOS software.
Results: The results of the path coefficient between the factors related to the implementation
of cultural policies and environmental responsibility were close to ۰.۸۰, and the path coefficient
between environmental responsibility and cultural policies was equal to ۰.۱۸ and less than ۰.۳,
indicating the model weakness. Most of the factor loads belonged to the indicators of
environmental advertising, contextualization, warning against tobacco consumption,
information, monitoring system, legal policies, policy implementation, management style,
high-quality product and cultural implications.
Conclusion: It seems necessary to have a social and environmental responsibility of the
tobacco company with the dimensions of "providing a quality product", "following the
policies", "providing cultural messages" and "warning against tobacco consumption" as
components of the policy the cultural activities of the tobacco company are considered by
policymakers for implementation in three indicators: "information-information",
"environmental advertising" and "cultural background".
کلمات کلیدی: Culture; Environment; Policy; Social Responsibility
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1700876/