Arezoo Majarsazi

Culture is one of the signs of spiritual growth & sublimation of any society.Environmental Graphic is formed in public areas, as a subdivision of Art Graphic, andhas various applications, of which the most important one is that through creation offigurative relation in public areas, it assists in the growth of people’s attitude, and hasthe most effect on cultural, identical, national and social protocols of any society.Environmental Graphic can lead the cultural and identical dimensions of a city towards acountry goals and ideals, via ۳ areas: providing information, propaganda and decoratingtogether with other sciences. The changes made via Environmental Graphic throughoutthe society, either consciously or unconsciously, affect the public on creating desirable& pleasant atmosphere or the other way round. The research here, which is done onlibrary base, addresses the level of effect of Environmental Graphic In assisting thesociety culture and identity enhancement. One of the achieved results is that the signs,boards, urban furniture, building views, billboards, …, as means of communication, caninfuse parts of cultural & identical values of a society to its interlocutor.

Environmental Graphic, Culture, Identity, Urban Environment