Develop a model of urban tourism attraction using urban regeneration components (Case Study : Yazd city)

we have made a comparative-statistical explanation of the perception of a number of visitors and tourists based on the results of a questionnaire and a completed survey of tourist attractions. This study finally presents four main findings: First: The factor analysis model of this study showed that the perception of tourists is based on the components of urban regeneration in four different levels of tourist attractions. These four levels are the historical and ancient core of the city, complementary historical attractions, the city's tourism belt and the general urban context. Second: Elements associated with the city's tourism belt, such as territories and public spaces of the urban environment, are considered as the most important tourist attractions and tourists. Third, a comparison of the average value of the indicators shows that tourists who have used the Internet and social media in their searches, in the first place, they react more to the historical core of the city, in the second place, to the levels of public urban areas and territories, and in the third place, to the complementary tourist attractions. Fourth: In this study, it was found that among the components of urban regeneration, the component of development and promotion of public spaces and territories, have the greatest impact on the development of urban tourism. Since public areas and urban spaces play an essential role in tourist attractions, it is recommended that this issue be included in urban development strategies when planning cities with a tourism base.

Keywords:

Attraction model , Urban Tourism , urban regeneration , historical core , Yazd