Amirhasan Susaraie - M.sc. of Sociology, Lecturer of University Mohaghegh Ardabili, Ardabil, Iran
Bahman Gharakhani - M.sc. of Sociology, Lecturer of University Mohaghegh Ardabili, Ardabil, Iran

The purpose of this study was to examine the factors associated with tendency of citizens to the satellite with approach uses and satisfaction in Ardabil. The population consist of all people ۱۸ years and older in Ardabil. ۳۹۰ people were selected with multi-stage cluster sampling method. In this study was used of questionnaire for data collection. Data analysis included multivariate regression, pearson’s r correlations, regression analysis, ANOVA analyses with SPSS software (package of Spss / pc + + ver ۲۱). According to the findings, except for use social, other motivated the audience showed a significant relationship with variable usage of the satellite. According to the results there is a significant relationship between age, gender and education with usage of the satellite.

satellite, Uses, Satisfaction, Ardabil