Uqbah Iqbal - School of History, Politics and Strategy Faculty of Social Sciences & Humanities, Universiti Kebangsaan Malaysia, ۴۳۶۵۰ UKM, Bangi Selangor
Nordin Hussin - School of History, Politics and Strategy Faculty of Social Sciences & Humanities, Universiti Kebangsaan Malaysia, ۴۳۶۵۰ UKM, Bangi Selangor
Ahmad Ali Seman - School of History, Politics and Strategy Faculty of Social Sciences & Humanities, Universiti Kebangsaan Malaysia, ۴۳۶۵۰ UKM, Bangi Selangor

This study explores the existence of Look-To-The-East idea in Malaya during Japanese occupation era between ۱۹۴۱ and ۱۹۴۵. During this period, the field of journalism and press have been dominated by the Japanese administration or Malayan Military Administration (MMA). Mass communication mediums such as newspapers and magazines have been used as propaganda tools by MMA. Their main purpose was to dominate the field of journalism and press printing to gather people's support in their war campaigns. The government also exploited newspapers and magazines to obtain cooperation from people in all plans they wished to implement. To dominate the field of journalism, MMA had instructed that all efforts related to the publication must obtain prior authorization. Although the printed media in Malaya then was made the propaganda tool by the Japanese administrators, the Look-To-The-East idea was propogated through various newspapers and magazines such as Berita Malai, Malai Sinpo, Semangat Asia, Suara Timur and Fajar Asia. This study explores the existence of the Look-To-The-East idea that can be found in Malai Sinpo newspaper and Semangat Asia magazine. It can be divided into politics, social, culture and arts, language, economy, youth, women, family, religion and education areas. This study is centralized upon and focuses on only the social area.

Malai Sinpo, Semangat Asia, Social, Japan, Look-To-The-East Idea, Malaya