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Investigating Affecting Quality of E-Insurance on Trust and Satisfaction Customer With Lee and Chung Model (Case Study: Iran Insurance in Khoarsen Razavi)

عنوان مقاله: Investigating Affecting Quality of E-Insurance on Trust and Satisfaction Customer With Lee and Chung Model (Case Study: Iran Insurance in Khoarsen Razavi)
شناسه ملی مقاله: JR_UPAEI-3-3_002
منتشر شده در در سال 1393
مشخصات نویسندگان مقاله:

Saeideh Miri Kandary - Department of Business Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran
Sadegh Bafandeh Iman Doust - The member of scientific board Group of Management, Islamic Azad University, Neyshabur, Iran

خلاصه مقاله:
The present study investigated the effects of quality e-insurance on trust and customer satisfaction derived from the model of Kun Chang Lee, Namho Chung (۲۰۰۹) in Iran insured of Khorasan Razavi. In this study, the methodologies of descriptive-correlational and cross-sectional survey were employed. The population studied included all eligible individuals use of electronic insurance in Khorasan, using simple random sampling were available, ۲۱۰ were selected as sample. For data analysis, the descriptive statistics to examine the demographic characteristics of society were applied and data normality was checked and the last Effect of variables and hypotheses testing, multivariate regression test T_Value and P use will. At all stages of data analysis, software SPSS/۱۸ was applied. The results showed that system quality, information quality and design quality have a direct significant relationship to trust and customer satisfaction of Iran Electronic Insurance.

کلمات کلیدی:
Trust, Customer Satisfaction, Design Quality, information quality, System quality, E-insurance

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1792187/