Roham Karami Mofrad - College lecturer, Master of Architectural studies, Art University of Isfahan

In today's rapidly evolving business landscape, characterized by constant change and technological advancements, organizations face the imperative of not only executing projects efficiently but also fostering a culture of innovation. This essay explores the dynamic interplay between the Project Management Office (PMO), Design Thinking, and creativity as pivotal components in achieving this dual objective. The PMO, as a centralized entity, establishes and upholds project management standards, ensuring alignment with organizational goals. Concurrently, Design Thinking injects creativity and user-centricity into the project management process, facilitating the development of solutions that resonate profoundly with end-users. Moreover, the cultivation of creativity within project management serves as the driving force behind innovative problem-solving. When integrated harmoniously, PMO, Design Thinking, and creativity form a synergistic approach that not only ensures projects are executed with efficiency but also propels continuous innovation. This holistic approach stands as a cornerstone for successful project management in the contemporary, fast-paced business landscape.

Project Management Office (PMO), Design Thinking Methodology, Creative Problem-Solving, Innovation Strategies