Mohammadamin Zandifard - Master's student in Entrepreneurship at the University of Tehran

Effective leadership is integral to the success of any organization. The ability to persuade and motivate human resources is a core tenet of leadership and is a critical factor in creating a competitive advantage and achieving desired outcomes. Leaders must cultivate employee engagement and enhance motivation, as this is crucial for an organization to meet its goals. Engaged employees are essential for achieving monetary returns,۱productivity, client satisfaction, and other desirable employee characteristics, such as taking initiative and being proactive

justice, leadership, perceptions, performance, values.