Big Five Personality Traits and Green Purchasing Behavior in Iranian Market
عنوان مقاله: Big Five Personality Traits and Green Purchasing Behavior in Iranian Market
شناسه ملی مقاله: JR_JIJSS-1-3_001
منتشر شده در در سال 1399
شناسه ملی مقاله: JR_JIJSS-1-3_001
منتشر شده در در سال 1399
مشخصات نویسندگان مقاله:
Ali Manafi - Islamic Azad University of Iran
خلاصه مقاله:
Ali Manafi - Islamic Azad University of Iran
This research aims to find how big five personality traits (extraversion, agreeableness, openness to experience, conscientiousness, and neuroticism) affect green purchasing behavior in Iranian market. In this regard, ۲۱ hypermarkets in the five big cities of Iran were studied. ۳۵۰ questionnaires were distributed, but ۳۱۲ of them were usable for multiple regression analysis. The results showed that all personality traits have significant and positive eefect on green purchasing behavior
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1901695/