Yulin Wan - Faculty of Management, Universiti Teknologi Malaysia
Md Nor Khalil Bin - Faculty of Management, Universiti Teknologi Malaysia, Skudai
Biyuan Lyu - Faculty of Management, Universiti Teknologi Malaysia
Wei Feng - Department of Finance and Economics, Shandong Vocational Institute of Clothing Technology

Purpose – This study aims to identify and classify the most relevant works in the social presence literature to provide insight into the most promising research areas and global research trends and to help future researchers find the most relevant information based on their research interests. Design/methodology/approach – The study provides a bibliometric analysis of ۱۹۶۲ journal articles published between ۱۹۵۸ and ۲۰۲۲ based on publication outputs, co-authorships among authors and affiliated countries, and co-occurrences of author keywords referenced in the Scopus database. Findings – There has been a steady increase in the cumulative number of publications between ۲۰۱۴ and ۲۰۱۸, with an increase of ۱۰۰ articles per year. Over ۵۵% of the total publications worldwide were contributed by researchers from China and the United States. In addition, four of the most productive universities in each of the ۱۵ leading countries are ranked among the world's top ۱۰۰ universities.  Research on social presence addresses some interesting topics such as e-learning, social media, computer-mediated communication (CMC), and community of inquiry (CoI). Conclusion: This bibliometric analysis was conducted to identify trends in the area of social presence. As a result of this study, the publication global trend was identified, which is likely to continue to increase in the future. Co-authorship and co-occurrence analyses were also performed to evaluate the countries that are leading the way as well as keywords used in the literature.

social presence, bibliometric analysis, trend, future research