Saif Ullah - National College of Business Administration and Economics, Lahore, Pakistan
Basharat Raza - HOD, School of Business Administration, National College of Business Administration & Economics, Lahore, Pakistan
Wasif Ali - University of Calgary, Canada
Sana Amjad Amjad - Khawaja Fareed University of Engineering and Information Technology, Rahim Yar Khan, Pakistan
Atif Khan Jadoon - University of the Punjab, Lahore, Pakistan

This study investigates the relationship between self-efficacy and Organization Citizenship Behavior (OCB), moderated by incivility and mediated by pro-social motivation. Self-efficacy is the employee's belief in him about his skills to perform tasks in different situations. The direct and indirect effects of self-efficacy of teachers towards their OCB through prosocial motivation have been observed in this study. For this purpose, data has been collected through questionnaires (N = ۳۰۱) using convenience sampling in three-time phases with two weeks gaps between each phase. SPSS ۲۲.۰ and Amos ۲۲.۰ were used along with Process by Hayes for moderated mediation analysis. The results indicate that self-efficacy leads to organizational citizenship behavior (OCB) and pro-social motivation, moderated by incivility and mediated by pro-social motivation. In a nutshell, this study demonstrates self-efficacy enhances pro-social motivation and OCB within academic settings with reference to Pakistan, advocating that if teachers are confident to perform a task, they can also demonstrate their extra-role behavior. The present study contributes to the literature by analyzing the novel framework within the Pakistan context. The mediating effect of prosocial motivation between teachers’ self-efficacy and OCB has not been discussed in the prior studies. The implications, discussion, and conclusion are also discussed.

Self-efficacy, Incivility, Prosocial Motivation, Organizational citizenship behavior, Social Cognitive Theory