Abolghasem Arabiun - Associate Professor, Faculty of Entrepreneurship, University of Tehran
Afshin Moghadasi - PhD student of entrepreneurship, University of Tehran

Tourism, as one of the key factors of economic and cultural development in countries, hasreceived a lot of attention from researchers and policymakers. Iran, with its own history andculture, is considered an outstanding international tourist destination. This article focuses on"Analysis of the prospects of sustainable development of tourism in the northern regions of Iran,possibilities and challenges", with the aim of improving the scientific and managerialunderstanding of the dynamics and facing the challenges of this industry.In the introduction, the importance of tourism as a major component in the development of thenorthern regions of Iran has been examined with an emphasis on economic and social aspects,and key concepts have been analyzed in the analysis of sustainable development in this area.In the second part, the tourism facilities of northern Iran have been carefully examined and theattraction of tourists has been analyzed through the analysis of natural, cultural, and historicalattractions. A detailed assessment of the local tourism structure and local products is alsoprovided.The third part is devoted to the examination of the challenges of sustainable development intourism in the northern regions of Iran. This analysis includes negative impacts on theenvironment, deficiencies in tourism management, and challenges in preserving local cultureand identity.In the fourth part, solutions and strategies for improving the sustainable development of tourismare presented. These strategies include the promotion of responsible and ecological tourism, thedevelopment of religious and historical tourism, and effective coordination between differentdepartments in tourism management.The final conclusion resulting from the analysis and suggestions presented is a valuable serviceto the audience as a basis for promoting the sustainable development of tourism in the northernregions of Iran.

sustainable development, tourism, northern areas of Iran, landscape analysis, economic effects of tourism, local culture and tourism