The Diffusion Model of NFC Technology in the Mobile Payment System in Iran

Publish Year: 1403
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:

JR_JSTINP-3-1_002

تاریخ نمایه سازی: 11 فروردین 1403

Abstract:

This study aims to create a diffusion model for the diffusion of Near-Field Communication (NFC) technology in the mobile payment system in Iran. NFC technology is one of the technological applications that is spreading worldwide daily and being used in various industries. In recent years, the country's banking system has tried implementing it in electronic payments based on cell phones, but it has not yielded results. The study's statistical population is everyone over ۱۸ who can use the banking system. It is an applied and mixed study (quantitative and qualitative) using a system dynamics approach. The results are summarized in four scenarios, with the fourth scenario providing the best results. By implementing this scenario, accompanied by an increase in contact rate, education and culture, and legal infrastructure, the growth of NFC technology among users of mobile phone-based payment systems in the country can be increased to an acceptable level.

Keywords:

Technology diffusion , near field communication technology , mobile payment systems , System dynamics

Authors

Mehran Mohamad Madady Nia

Department of Information Technology Management, Faculty of Management, Central Tehran Branch-Islamic Azad University, Tehran, Iran.

Mohammadali Keramati

Department of Industrial Management, Faculty of Management, Central Tehran Branch-Islamic Azad University, Tehran, Iran.

Naser Safaie

Department of Industrial Engineering, K. N. Toosi University of Technology, Tehran, Iran.

Hossein Moinzad

Department of Industrial Management, Faculty of Management, Central Tehran Branch-Islamic Azad University, Tehran, Iran.

Seyed Abdollah Amin Mousavi

Department of Information Technology Management, Faculty of Management, Central Tehran Branch-Islamic Azad University, Tehran, Iran.