SeyyedAbdolHojjat MoghadasNian - Tarbiat Modares University, Tehran, Iran
Shima Mirfaizi - Fachhochschule Aachen, Aachen, Germany

This study delves into the strategic utilization of Key Performance Indicators (KPIs) byChief Country Officers (CCOs) within the international airline industry, focusing on theimplications for strategic alignment, operational efficiency, and market responsiveness.Amidst the complexities of the global aviation landscape, the ability of airlines to adaptand thrive is increasingly contingent upon a strategic, data-driven approach tomanagement. Through a mixed-methods research design that incorporates bothqualitative case studies of international airlines and quantitative analysis of performancedata, this paper illuminates how KPIs serve as pivotal tools for CCOs in navigating thesechallenges. The findings underscore the critical role of KPIs in ensuring that localoperations are aligned with the airline's broader strategic objectives, enhancingoperational excellence, and fostering customer satisfaction. Furthermore, the studyhighlights the transformative potential of technology and data analytics in optimizing KPIframeworks, offering unprecedented opportunities for achieving strategic and operationalagility. The research contributes valuable insights to the academic literature on airlinemanagement and strategic decision-making while providing practical guidance forindustry practitioners aiming to leverage KPI-driven strategies. It calls for ongoinginvestigation into the evolution of KPI frameworks, the integration of emergingtechnologies, and the development of sustainability metrics within the airline industry.

Airline Industry, Key Performance Indicators, Strategic Alignment, OperationalEfficiency, Data Analytics, Market Responsiveness.