Zahra Ghasemi - graduated Master's degree, Tehran University, College of Farabi, Faculty of Management and Accounting

A research stream in the field of branding has grown rapidly in recent years and has developed as a multidisciplinary field involving various components. which leads to diverse and scattered research with different foci. However, this rapid development has created many prospects. Therefore, this multiplicity of views has made it difficult to conduct structured studies. We conducted this review to uncover the findings of researches and guide researchers to a future agenda

branding, brand, brand excellence, review