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Determinant of behavioral intention to mobile banking services in Iran

عنوان مقاله: Determinant of behavioral intention to mobile banking services in Iran
شناسه ملی مقاله: ECDC07_007
منتشر شده در هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC2013 در سال 1392
مشخصات نویسندگان مقاله:

K. Iman Rahmanian - Department of Information Technology, NooreTouba University, Tehran, Iran
Alireza Ghanadan
Ajdari Bahman

خلاصه مقاله:
With the improvement of mobile technologies and devices, banking users are able to conduct banking services at any place and at any time. Recently, many Iranian banks have provided mobile accessfinancial information. The purpose of this research is to examine and validate determinants of users’intention to mobile banking in Iran. This research used a structural equation modeling (SEM) to test the causalities in the proposed model. The proposed model was empirically evaluated by using survey data collected from 203 banking users concerning their perceptions of mobile banking. The findings indicatethat this model can predict consumer intention to use mobile banking. Specifically, perceived ease ofuse, perceived usefulness, Task-technology fit, self-efficacy and connectivity have a significant effect on user intention toward mobile banking

کلمات کلیدی:
Mobile Banking; Technology Acceptance Model; Structural Equation Modeling; Customer Behavior

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/203635/