The effective factors on the acceptance and willingness of Iranian users toward Electronic banking
Publish Year: 1392
نوع سند: مقاله کنفرانسی
زبان: English
View: 1,388
This Paper With 12 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
ECDC07_015
تاریخ نمایه سازی: 9 تیر 1392
Abstract:
At present, e-banking is being considered not only as a competitive advantage, but rather as a competitive necessity for banks. The question that arises for the majority of users of ebankingis whether the e-banking technology in Iran is the same as other countries? Millions of Iranians already take advantage of e-banking technology and the number of ebanking user is increasing every day. In this paper we examines the factors that affect theadoption of e-banking and users tendency to use it and also the willingness of customers in using electronic banking or traditional banking. Research has shown that the factors of comparative advantage, the ability to view the results of using e-banking, the complexity or simplicity of the process, security, existing appropriate legal infrastructure, ease of use,and users’ information literacy have an impact on the acceptance of e-banking by users. The results of this paper can help the managers of developing banks to achieve better distribution solutions for serving the customers.
Keywords:
Authors
Sanaz Shafiee
Department of Computer Science, Payame Noor University
Hoornaz Shafiee
Department of Industrial Engineering, Najaf Abad Branch, Islamic Azad University, Najaf Abad
Fakhrosadat Mortazavi
Department of Management, Isfahan University, Isfahan
مراجع و منابع این Paper:
لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :