Integrating management of customer value and risk in e-commerce
عنوان مقاله: Integrating management of customer value and risk in e-commerce
شناسه ملی مقاله: ECDC07_037
منتشر شده در هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC2013 در سال 1392
شناسه ملی مقاله: ECDC07_037
منتشر شده در هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC2013 در سال 1392
مشخصات نویسندگان مقاله:
Mojtaba Kamkari - Islamic Azad University, Shiraz branch,Shiraz, Iran
Sina Safaee - Islamic World Science Citation Cente,Shiraz, Iran
Shapour Amin Shayan Jahromi - Faculty of Management, Islamic azad University,Shiraz, Iran
خلاصه مقاله:
Mojtaba Kamkari - Islamic Azad University, Shiraz branch,Shiraz, Iran
Sina Safaee - Islamic World Science Citation Cente,Shiraz, Iran
Shapour Amin Shayan Jahromi - Faculty of Management, Islamic azad University,Shiraz, Iran
Increasing turnover in e-commerce is inherently linked with a rising risk of payment fraud. Online retailers (e-tailers) aiming for a company-wide value orientation shouldactively manage this risk. However, by applying current approaches such as adding an overall risk premium to average prices or restricting accepted payment methods, extraturnover potentials remain unco nsidered since customer-specific value and risk properties are neglected. In this contribution, a novel approach for transaction-specificcustomer management for e-tailers is proposed, taking customer-pecific risk and turnover potential into consideration—fully automated and in real time. Therefore, riskturnover combinations are calculated representing risk and value potentials of a singlecustomer as well as risks associated with different payment methods. Based on these risk-turnover combinations, a new approach for an optimal, customer- and transactionspecific selection of payment methods becomes possible. Finally, calculated riskadjustedprices aim to realize a given product base price and can be directly used for customer risk management or for adapting an e-tailer’s major marketing or pricing strategy
کلمات کلیدی: Customer management, Risk & value management, online retailer, Payment fraud risk, Risk-adjusted prices INTRODUCTION
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/203665/