Optimizing Digital Marketing Strategies in the Beauty Sector of the Pharmaceutical Industry: A KPI-Driven Analytical Approach
عنوان مقاله: Optimizing Digital Marketing Strategies in the Beauty Sector of the
Pharmaceutical Industry: A KPI-Driven Analytical Approach
شناسه ملی مقاله: IRCMMS08_017
منتشر شده در هشتمین همایش ملی تحقیقات میان رشته ای در مدیریت و علوم پزشکی در سال 1403
شناسه ملی مقاله: IRCMMS08_017
منتشر شده در هشتمین همایش ملی تحقیقات میان رشته ای در مدیریت و علوم پزشکی در سال 1403
مشخصات نویسندگان مقاله:
SeyyedAbdolHojjat MoghadasNian - Tarbiat Modares University
Avina Ghorbani - Università degli Studi di Milano
خلاصه مقاله:
SeyyedAbdolHojjat MoghadasNian - Tarbiat Modares University
Avina Ghorbani - Università degli Studi di Milano
The rapid evolution of digital marketing landscapes necessitates a strategic
reevaluation within the pharmaceutical beauty sector, emphasizing the
critical role of Key Performance Indicators (KPIs) in enhancing marketing
effectiveness and driving business success. This research investigates the
impact of KPI-driven strategies on digital marketing outcomes, employing
a mixed-methods approach that encompasses a literature review, case
studies, and primary data collection from industry professionals. By
identifying essential KPIs across online presence, engagement, consumer
insights, and sales metrics, the study reveals how these indicators can be
leveraged to refine marketing strategies, personalize customer experiences,
and optimize resource allocation. The findings underscore the necessity of
a data-driven approach that aligns with consumer behavior theories and
strategic marketing principles, offering practical insights for marketers in
the pharmaceutical beauty industry. Future research directions are
proposed, focusing on emerging technologies, regulatory impacts, and the
integration of digital and traditional marketing metrics. This study
contributes to the digital marketing literature by providing a nuanced
understanding of KPI utilization in the context of the pharmaceutical beauty
sector's unique challenges and opportunities.
کلمات کلیدی: Digital Marketing, Pharmaceutical Beauty, Key Performance Indicators
(KPIs), Consumer Engagement, Strategy Optimization.
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/2040175/