Nazaninzahra Mardanloo - Independent researcher

The concept of prestige trade within the realm of intellectual property law encompasses the strategic use of IP assets to cultivate and maintain a brand's reputation and exclusivity. This paper examines the multifaceted role of prestige trade in IP law, exploring its implications for brand equity, consumer perception, and competitive advantage. By analyzing case studies and legal frameworks, this study elucidates how prestige trade shapes the legal and economic landscapes, proposing recommendations for enhancing the regulatory environment to better address the challenges and opportunities presented by this phenomenon.

Prestige Trade, Intellectual Property, Counterfeit