This article aims to explore the multifaceted legal and ethical considerations of deepfake technology, with an emphasis on understanding its societal impact, regulatory challenges, and the ethical dilemmas it presents. The objective is to synthesize current academic insights into a comprehensive analysis that can inform both policy and practice in addressing the complexities introduced by deepfakes. A qualitative research design was utilized, employing semi-structured interviews with experts across fields relevant to deepfake technology, including technology law, digital ethics, multimedia technology, and digital forensics. The study was guided by the principle of theoretical saturation, ensuring a robust and comprehensive collection of insights. Thematic analysis was conducted to identify major themes, minor themes, and associated concepts within the collected data. The analysis revealed three major themes: Legal Challenges of Deepfake Technology, Ethical Implications of Deepfake Technology, and Technological Solutions and Challenges. Within these themes, categories such as Intellectual Property Rights, Privacy Violations, Misinformation and Trust, and Detection and Prevention were explored. The findings highlight the intricate balance between fostering technological innovation and protecting against the potential harms of deepfakes, underscoring the need for nuanced legal and ethical frameworks. Deepfake technology presents a significant challenge to existing legal and ethical norms, necessitating a reevaluation of how digital content is created, shared, and regulated. The study concludes that addressing the issues posed by deepfakes requires a collaborative approach involving updated legal frameworks, advanced technological solutions, ethical guidelines for creation and use, and enhanced public awareness and digital literacy. This article aims to explore the multifaceted legal and ethical considerations of deepfake technology, with an emphasis on understanding its societal impact, regulatory challenges, and the ethical dilemmas it presents. The objective is to synthesize current academic insights into a comprehensive analysis that can inform both policy and practice in addressing the complexities introduced by deepfakes. A qualitative research design was utilized, employing semi-structured interviews with experts across fields relevant to deepfake technology, including technology law, digital ethics, multimedia technology, and digital forensics. The study was guided by the principle of theoretical saturation, ensuring a robust and comprehensive collection of insights. Thematic analysis was conducted to identify major themes, minor themes, and associated concepts within the collected data. The analysis revealed three major themes: Legal Challenges of Deepfake Technology, Ethical Implications of Deepfake Technology, and Technological Solutions and Challenges. Within these themes, categories such as Intellectual Property Rights, Privacy Violations, Misinformation and Trust, and Detection and Prevention were explored. The findings highlight the intricate balance between fostering technological innovation and protecting against the potential harms of deepfakes, underscoring the need for nuanced legal and ethical frameworks. Deepfake technology presents a significant challenge to existing legal and ethical norms, necessitating a reevaluation of how digital content is created, shared, and regulated. The study concludes that addressing the issues posed by deepfakes requires a collaborative approach involving updated legal frameworks, advanced technological solutions, ethical guidelines for creation and use, and enhanced public awareness and digital literacy.

Deepfake Technology, Legal Challenges, Ethical Implications, Technological Solutions, Digital Literacy, Privacy Violations, Intellectual Property, Misinformation