Somayeh Rajabzadeh - Department of E-learning in Medical Sciences, Smart University of Medical Sciences, Tehran, Iran
Babak Sabet - Department of Surgery, School of Medicine, Shahid Beheshti University of Medical Sciences, Tehran, Iran
Ata Pourabbasi - Endocrinology and Metabolism Research Center, Endocrinology and Metabolism Clinical Sciences Institute, Tehran University of Medical Sciences, Tehran, Iran
Seyed Mohammad Ebadirad - Department of Counseling, School of Psychology and Educational Sciences, University of Kharazmi, Tehran, Iran

Background: Personalized business courses are an effective way to learn the basics of a business or industry. This study analyzed the effectiveness of the business course offered at Smart University of Medical Sciences.Method: This study evaluated the personalized business course using retrospective data to assess learner satisfaction. The course was delivered entirely online but was flexible in delivery. It was designed according to the ASSURE educational model, which emphasizes content presentation and personalization of the learning experience. The course was attended by ۱۳۲ participants. In this study, the validity of the data collection instrument was confirmed by ten SMUMS faculty members, after which a preliminary study was conducted with ۱۰ pilot samples, yielding a Cronbach coefficient of ۹۶%. For the translation into Persian, the World Health Organization guide was used as a methodological model.Results: A total of ۱۵ out of ۱۸ participants from the Ministry of Science were satisfied with the course, as were ۸۷ out of ۱۰۷ participants from the Ministry of Health. Satisfaction with the course was higher among males than females, (۸۴.۶% versus ۷۴.۳%). The course was rated satisfactory by ۸۱.۴% of participants.Conclusion: Satisfaction with the course may lead to similar courses being offered in the future. This personalized business course was a great success. Participants were satisfied with the content they learned and the progress they made.

Personalized business courses, Innovation, Online, Flexible, Satisfaction, Model of ASSURE