The Role of Enigmatic Architectural Components of Museums on Audience Perception (Case Study: Museum of Contemporary Arts in Tehran)

The process of transferring information in the Museum of Modern Art History is based on the representation of the evolution of culture over time. The more information there is, the more possibilities are available to the audiences, but this rule is usually not followed by contemporary art museums because in the architecture of these types of museums, attention is not paid to the process of attracting the audience. This research tries to investigate the role of the enigmatic architectural components of museums on the perception of the audience in the Contemporary Arts Museum in Tehran. The research method was a nest-by-nest combination to achieve this goal. The data collection method in the combined research (library and field). First, in the qualitative part, the components of enigmatic architecture from the theoretical research literature were extracted. Then the code table were compiled. Interviews were arranged, based on interviews, the variables of the role of the enigmatic architecture of museums on the perception of the audience in the museum of contemporary art were presented. In the quantitative part, questionnaires were used for verification. The sample size is ۴۶ interviews in the qualitative phase and ۳۸۴ people in the quantitative phase. The results show that discovery and surprise are the most important factors, the dynamic and horizontal arrangement of elements in space is the second factor, and the harmonious relationship between space and light is the third factor affecting the perception of the audience in the enigmatic design of the studied museum.

Keywords:

Museum , Enigmatic Architecture , Audience Perception , Contemporary Art Museum