Towards AI-Powered Strategic Management in Construction: A Multi-faceted Investigation of BIM and Digital Twins Integration

This study embarks on a multi-faceted investigation into the integration of Building Information Modeling (BIM) and Digital Twins (DT) within the realm of AI-powered strategic management in construction. Through a mixed-methods approach, the research examines the current state, challenges, and opportunities presented by this integration. Qualitative data from industry experts and quantitative analysis revealed significant improvements in project outcomes post-DT integration and the strategic value of BIM in construction management. The findings underscore the transformative potential of AI in optimizing construction processes and decision-making. This paper contributes to the discourse on digital innovation in construction, providing insights into the future trajectory of AI-powered strategic management.

Keywords:

AI in Construction , Building Information Modeling , Digital Twins , Strategic Management , Project Outcomes