Mehrdad Maleki Verki - MA. Student, department of business management, faculty of literature and human sciences, Malayer university, Malayer, Iran
Muhammad Piri - Assistant Professor, Department of Business Administration, Faculty of Literature and Humanities, Malayer University, Malayer, Iran

Throughout history, gold has always played its role as the best source of value, and it can be said that the decision to buy gold is rooted in behavioral biases related to the history of this commodity. But recent studies have raised the question of whether the era of the gold kingdom [after the recent financial crises and the special financial conditions of the Corona period] continues. A serious threat to this is cryptocurrencies, especially Bitcoin. This research, which has been prepared as a review, after searching the existing literature, looks for the issue of whether cryptocurrencies have the ability to perform similarly to gold in maintaining its value and other financial properties. Studies have shown that global uncertainty in the financial field after the ۲۰۰۸ crisis played an important role in Bitcoin's conditions, and Bitcoin's dominance in the markets has been consistent and continuous. Although there is still no global consensus on the matter, despite the importance of gold in investors' portfolios, cryptocurrencies, especially Bitcoin, can be one of the safe havens for investment and a tool for controlling market turmoil or increasing market uncertainty for investors. Of course, gold still attracts the most attention, because it is gold.

cryptocurrency, store of value, gold, financial markets, bitcoin